The Mullvad ad that was banned in the UK

submitted by he/him

media.mullvad.net/andthen/30s/Mullvad_AND_THEN_…

https://mullvad.net/en/and-then/uk

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So while grok is spitting out underage nudes, THIS is what the UK bans? Can they suck Satan’s cock harder still?

They legislated an antifascist org a terrorist org (Palestinian action).

Conservative fascisms tentacles are deeply embedded in the UK, from surveillance state to political corruption. That’s why Brexit happened, and they remain among the most susceptible to fascism among the developed world.


Nomnomnom satans cock is delicious 


Both can and will


Political advertising is banned on TV and radio.



Total Streisand effect.


Just checked the video and…
Oof! That’s pretty much a political awareness video and far from an ad.

There is no way they can risk mass political awareness regarding the new legislations that they are frantically attempting to tunnel through.
100% ban material.


If I were UK govt. I would be internally calling this a “National Security” issue.


FYI, when you click the link on mobile, it immediately starts downloading a video file. I can not stress enough how much I do not want that to happen.

What client are you using? Plays in Voyager fine.

Happens to me on summit

Doesn’t happen to me on summit. Lol




plays fine on ecosia on iphone, what are you using?



Random question: Do you guys leave your VPN on all the time? I’ve only been using it sometimes because I’m worried it will slow down my speeds for normal use.

Any time I use the internet, regardless of what connection, I basically always keep it on. I may swap servers in some most likely ineffective way of keeping myself safer from tracking, but otherwise it normally stays on. Only other exception is when flarpak isn’t allowing updates to come through.


If your vpn uses Wireguard then it should be a minimal difference. You can always split tunnel if you need full speed but wireguard is plenty fast in my experience.


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I use airvpn 24/7 and get full speeds even when I had gigabit fibre. Was always limited by a single server connection for a service capping out whether on vpn or not


That’s probably pointless. You should only use it for piracy, bypassing content filters, regional blocking, and things like that. Otherwise you’re just wasting money/hurting your internet speed for zero benefit.

A VPN only offers marginal protection from tracking, since it only hides your IP address. Most tracking happens in the browser, via cookies and fingerprinting techniques. The only reliable way to protect yourself against that is Tor, and you should not use Tor with a VPN.

I like Mullvad and I am a happy customer, but this misleading advertising is kind of a bad look IMO. It’s good to raise awareness of this serious issue, but they’re clearly trying to profit off of consumers who don’t understand the product they’re selling.


Never slow for me with Mullvad.



And then and then and then


It wasnt banned. They didnt meet the advertisment requirments. Its false outrage to generate clicks. Its quite disappointing of them thought they knew better.

It isn’t the first time that the advertising requirements were used to chill speech. It doesn’t matter whether there was a ban; what matters is whether speech was effectively prevented. "There is no God. Now stop worrying and enjoy your life."

Wouldnt surprise me that it was. Its what its likely designed to do. Doesnt mean mullvad werent aware of it and took advantage in a dishonest way



Aren’t advertising requirements that constrain subject matter effectively a mechanism for banning content?

One of the reasons given for rejection was:

Referencing topics such as: Paedophiles, Rapists, Murderers, Enemies of the state, Journalists, Refugees, Controversial opinions, People’s bedrooms, Police officers, Children’s headsets … is inappropriate and irrelevant to the average consumer’s experience with a VPN.

That doesn’t seem to me like the sort of criteria that a rule-enforcement agency should be using for determining whether something should air. (For what it’s worth, refusing to air this in the US would absolutely be considered a freedom of speech issue.)

Did every one forget that uk was a aristocracy with democracy taked on? Point is they knew the requirments worked outside to get it banned and then generated false outrage.

What does that have to do with anything?




As someone who isn’t familiar with the UK advertising laws, is this https://en.wikipedia.org/wiki/Advertising_Standards_Authority_(United_Kingdom) what you mean?

I think one of the big ones is the actor saying ‘pedophiles’ in the first 5 seconds. Possibly wasnt within the guidelines. Watch the video its extremely clear why it wasnt fit for broadcast and was never intended to be.

Let’s just settle in the obvious that there was no way this video was over going to pass and they were going to find any means necessary to sack it.

Isnt that what i said?






Comments from other communities

Skit based off of Dude, Where’s My Car? https://youtu.be/oqwzuiSy9y0

Correct

Canuck forgot to use quotation marks, or italic.😁
bonus for year in parentheses.




nice try, you can’t trick me into watching an ad

Blast, foiled again!



tooo large! Resized to 360p:

360p is too much. Do thecodec for the Nintendo 3DS, that goes on a 224p screen.

donate here, so I can afford a dedicated FFMPEG server.



Thanks, I’m not a web wizard and didn’t want to upload it on piefed servers.


A video file can never be too large. The more bits dedicated to image quality, the better.

When there’s no particular need of high definition (nothing here that is small or hard to see, nor particularly pleasing aesthetics), the gains from a big file falls away. And the upsides of a smaller video is that people with poor internet speeds can stream it more easily, and it takes less space on the servers (which are not free to run here on the fediverse).

Worth a smaller file size imho

Absolutely.
Unpopular opinion maybe, but any resolution larger than 720p is wasted on a laptop monitor and any resolution larger than 1080p is wasted on anything that is not a movie theater.



Let us know how the MOV runs on your Amiga⸮🙄

Don’t be ridiculous. MOV is an inefficient, out of date format.

… why are you telling me for‽ mullvad published in that container format. I encode VP8+OPUS ?h×640w.
R U 👌?






Had no idea Jonas Åkerlund directed it. There’s some solid credentials there.


Good stuff! I’d watch TV again if this was available there. I will say Ring’s Superbowl ad probably landed the point in a way average people would better understand it, albeit unintentionally.



Damn, that ad is awful. Put yourself in the shoes of a normie seeing this and then evaluate it. Someone supremely high on the smell of their own farts made this.

I don’t get why you think its awful. How would a normie evaluate this in your opinion?

“Monitoring pedophiles in my area is probably a good thing. Wait, monitoring myself? Isn’t that my choice? Wait, now protestors? That’s bad, usually… Wait, graffiti artists? Well some of… Wait, women?”

But that’s the point of the ad, to convey that surveillance of a specific group of people will sooner or later be exploited to monitor anyone, no matter their involvement. Therefore you should invest in a VPN.

But the question is, are you translating it that way because you know what they were trying to convey, or because they actually conveyed it that way? Because the average person is going to just see good thing, bad thing, good thing, bad thing.

And would you expect the average person to parse it correctly within the time it aired?





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If you think “Someone supremely high on the smell of their own farts made this,” then you are part of the problem with the world today and the reason why they’re able to get away with mass surveillance. This message is incredibly important, and you’re writing it off as pretentious. Fucking bootlickers.

The advert is awful because regular people won’t get it and yes, it seems pretentious as fuck. I said nothing about the broader message so keep your hallucinations to yourself.

As for your ad hominem attack, you don’t know me. Do better.



Glad I’m not the only one who thought so. I agree with the ad exclusively because I can project my own opinions about surveillance being bad onto it, but some of it makes no sense.

  • What do the people represent? (Anybody? Hackers? A nation-state?)
  • Why do they want to monitor AI?
  • Why do they want to monitor themselves? Is monitoring yourself as bad as monitoring protesters or women?
  • How is the average viewer supposed to react to the beginning, that these people want to monitor murderers, and pedophiles first?

And if you’re able to come up with answers to all these questions, were you able to come up with all those answers in the time you were allotted to think about each mentioned group before the ad snapped to a new one?

this is more nitpicky than your points (which i agree with) and i know that as they’ve made an advert in english they’ll want to reuse it in all english speaking regions, but i’m not sure how a car full of americans talking about cilantro and president nixon is likely to endear them to UK customers

Maybe the best thing that happened to this advertising is the fact it got banned. The ad might be incomprehensible, but it’s not offensive. I’m drinking my glass of cilantro juice to the hope it got people talking.

🍵
1

probably so. there may be a contingent of users who will be suspicious of flamboyant advertising for such a service (see nordvpn) but they’re not the target here so mullvad will probably get their money’s worth regardless. personally i’m paid up till september through mozilla so will consider what to do.

mine’s a coriander, cheers





Yeah, it’s terrible. Made with AI is my guess too? Mullvad are good at VPN services but not so much video marketing.



Probably banned due to the language and not the actual context or the product, which is lost IMO.

It says why in the blog post


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What language?

It’s obvious right? I can’t think of any ads that use this kind of language together. Whilst not cuss words it’s going to be classed as sensitive.

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Why don’t you just fucking say what you find offensive and stop beating around the bush? Is it pedophile? Because that’s not “sensitive language.” Jesus fucking christ, stop perpetuating the thought control.

I didn’t say I was offended.

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Then why can’t you just say what the fuck you’re talking about?







Can’t relate, I use Pakistan International Airlines where port forwarding is a guaranteed service

The joke here is private internet access (PIA) vpn. In case anyone else got confused like me



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